Client
JBS
Services
Concepting & Campaigns
Branding
Graphic Design
Website Design
Film Production
Photography
Copywriting
PR & Communication services
Social Media Consulting
Digital Consulting
With their line of bamboo underwear, JBS has made their softest underwear ever. And why they decided to partner up with us. Together we created ‘Too Soft to Take Off’ – a campaign aiming to make it totally clear just how soft the underwear is. So soft, that you don’t want to take it off – no matter what, where, and when.
The ‘Too Soft to Take Off’ campaign launched in Denmark on both outdoor, POS, print and digital, and in Sweden and Norway on POS and digital, in August 2020.
Among other ‘Too Soft to Take Off’ was featured in Ads of the World and the Danish media Bureaubiz.
From sketch to idea
