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The “Celebrating the Designated Driver” campaign honored those who responsibly chose to drive friends and family home from the festival.
We supported the campaign by creating the video and static materials, building the visual universe, and ensuring strong communication. We also provided coverage from the festival to capture its impact.
We helped execute the “Celebrating the Designated Driver” campaign, which included breathalyzer stations at parking lots and a lounge area with competitions.
The campaign generated significant buzz, receiving coverage from TV2 Fyn and DR’s TV-Avisen.