Client
Burger King
DK
Services
Concepting & Campaigns
Graphic Design
PR & Communication services
We were invited to participate in the yearly competition from Out of Home Media, in which top agencies are given the chance to transform a full-size bus. We chose to create awareness of the Burger King brand.
The result was no less than a New York-inspired fire truck – because Burger King flame-grills so many burgers every day that they need their own firefighting squad.
The bus drew international attention and both AdWeek, Ads of the World and the Danish media Markedsføring wrote about it.