Client
Lantmännen – AXA
Services
Concept Development
Art direction
Script & Idea
Casting and Location Scouting
Film Production
Set Design
Graphic Design
A Crunchy Take on Breakfast – All Day Long
How do you turn breakfast into an all-day craving? That was the core question behind our collaboration with Lantmännen and AXA in the campaign “Breakfast All Day.”
We created three humorous and surprising films showcasing AXA’s products as a fitting choice at any time and place – from a hotel room to a gym to a movie theater in Hellerup. With a signature crunch and a playful tone, we brought breakfast to unexpected moments.
From preproduction to the final edit, we handled every part of the process – including casting, location scouting, production, editing, color grading, and sound design.
The result is a series of high-energy campaign films that put breakfast – and AXA – on the table all day long.