Client
Danske Malemestre
Services
Concept Development
Art Direction
Film Production
Set Design
Copywriting
Graphic Design
When Craft Becomes a Story
Why choose a painter who’s a member of Danske Malermestre? That question laid the foundation for a campaign aimed at speaking directly to consumers’ trust, expectations, and sense of aesthetics.
We created a campaign universe with Danske Malermestre’s professional standards at its core. Inside a custom-built studio – designed as a classic Copenhagen apartment – we let the painters tell their own stories. With the camera as a silent witness to their craft, each portrayed a key value: professionalism, quality, and safety.
The result was an expressive portrait of skilled craftsmanship and dedication, with authenticity at its heart. The materials for the campaign aim to build trust among consumers while enhancing the organisation’s appeal to potential new members.
The campaign highlights three clear USPs:
– High professionalism – ensured through training and certification
– Excellent quality – in both materials and execution
– Safety – for people and the environment
A campaign where true craftsmanship speaks for itself– and to those who value it.