Client
Computersalg
Services
Concept Development
Art Direction
Film Production
Graphic Design
LEGO and ComputerSalg wanted a Christmas campaign that would create excitement and engagement around their Advent competitions while setting the holiday mood as early as Black Friday. The goal was to craft a visual story that could seamlessly adapt to both physical and digital platforms throughout the festive season.
With 7,000 white LEGO bricks and 18 LEGO Christmas sets, we brought to life a magical Winter Wonderland that became the heart of the campaign. In collaboration with LEGO and ComputerSalg, we produced videos and images that showcased the festive spirit across multiple platforms.
The Result
The Winter Wonderland captured attention across a variety of channels:
– A breathtaking installation in the metro at CPH Central Station.
– Festive displays on buses across the country.
– Social media and digital banners engaging users through Advent competitions and Black Friday promotions.
The campaign beautifully combined the magic of LEGO with the spirit of Christmas, creating a strong connection with audiences and enhancing ComputerSalg’s brand presence.